Press work
Content marketing, public relations and publicity work
Through our personal contacts, we were able to place the extraordinary story of “Das Kranzbach”, the Bavarian wellness and hideaway hotel, in selected Swiss print magazines and online journals.
The KRANZBACH with the Zugspitze mountain
The original Mary Portman House – named after the woman who built it – with unique interior design by Ilse Crawford of London
Journalists invited personally described their experiences at the Kranzbach in their own individual stories – and one of them even included a baby!
Content distribution for print, online and social media
To spread the news about the second Argolite Architecture Dialogue – “Everybody's welcome – the architecture of accessibility” – we produced media releases, social media teasers, newsletters and online banners. Studio Lookout ensures that content is placed in the appropriate media channels for the defined target groups.
Content marketing: “Layer by layer” as an example
The production process for HPL laminate panels is complex, and part of it involves skilled craftsmanship. In order to portray Argolite as a Swiss quality manufacturer, we visited the production plant to develop content for our reporting. Our material was published in printed form by “Schweizer Manufakturen für Wohnkultur” magazine; digital versions have appeared on Architonic, the platform for architects; Hochparterre, the architecture magazine; and metermagazin, the online design and architecture magazine.